So, you play Guitar Hero? Chances are, you don’t even think about building a fan base, but what if you did? How would you reach out to your fans on Facebook? Well, put your Fender Strat down for a second because I came across this article Growing your Fanbase of Facebook by Robin Daley, and realized that if you substituted “fan” for “client,” you can use the same rules for promoting your rock band as you can to present your business on Facebook.
Hard to believe? Well, in your business, you are a rock star to your clients when you do great things for them. Here are the tips from the article, translated into the business world, as opposed to the rock world.
1. REELING THEM IN. Someone liking you on Facebook business doesn’t make them an instant client. It really means very little unless you can draw them further into your buisness and expertise. This can be done by drawing them into your web page, blog, or future speaking engagements.
2. UNDERSTAND THE LIKE. When a post of yours is liked, it is important to take a step back from that. Don’t think too highly of yourself for saying something that enticed a click on the “Like” button. Respond to the comment, and thank them for taking the time. You may also mention a future posting coming up for your business.
3. TAP INTO THEIR EMOTION. A post that makes them laugh, think, or invokes some sort of emotion will make them much more likely to check out what your business has to offer. Boring bullet points without application is like the tootsie pop with out the tootsie roll in the middle.
4. DRAW THEM IN DEEPER. Everybody is faced with the same fears about business (whether big or small) and these themes are universal. They are looking for a place to take something away, and ultimately be reassured that there is a strategy that they can follow in their business. Somehow you, through both your business and your connection to you clients, have to be uplifting.
5. The Take Away. Your business is an extension of you, and the best business information becomes a conversation with the fan. The more they understand and relate to your thoughts , the deeper their conversation about your business will become.
So pick what you say wisely; don’t bombard people with “Buy our product” posts. Ease them in with something that gets their brains stimulated. If you can do that, then you are on the way to ultimately making your clients believe in you. More importantly, you will have successfully set in motion the most powerful business tool in marketing – word of mouth.