The returning customer is the lifeline of a small business. Without returning customers, the business is not building but sustaining. It would be like comparing to treading water at the beach to swimming across the English Channel. Eventually your business tires out and starts to sink. Today Brandon and Rick talk about one way of bringing that customer back. The art of “bringing them back” is a diamond that has many facets. They talk about several stories including Mrs. Knott’s Chicken Dinner Restaurant, and the customers’ annual traditions.
- Include a card or have an online sign up for personal annual events like birthdays and anniversary. Build up your email list.
- List the traditional holidays, personal annual events. How can you provide a special and memorable atmosphere and experience at a reasonable price? How can you make each customer feel like this is their special day?
- List out the dates of the year where business is usually slow.
- Go to www.holidayinsights.com/moreholidays and look up Bizarre, Wacky and Unique Holidays.
- Pick one of those holidays and see how you can leverage your business in a fun way to create a new customer experience.
