Have you wondered what former business prognosticators predicted? Did they come true? Did you plan ahead and take advantage of the changes, or were you left behind? Last week we spoke of 1997 predictions and whether they came true. Were you visionary that took advantage of these predictions? This week we look into the future. Today we examine predictions published in BrianSolis.com regarding disruptive technology trends. Is there something you can take advantage of? What about storm clouds on the horizon? Will you be able to navigate around them, or become a casualty?
As always, we will use a story to drive the point home, Brandon’s near demise on Highway Interstate 5. Relying (or not relying) on the weather forecast of I-5’s Grapevine in California. Being “Street-wise.”
- Do you have a Search Engine Optimization (SEP) Strategy? Does it include mobile apps like Pinterest, Yelp, etc., or does it just rely on Google searches? List the apps that can help you.
- Are you using messaging apps to interact with customers, employees, and vendors? List the names in each of these categories and see if messaging can enhance your interaction.
- Are you including the “New Hollywood” in your marketing like YouTube, SnapChate, Instagram? If not, find a consultant to explain them to you and see if there is a fit.
- If you have not engaged in Cyber security, check with your IT consultant for references. Don’t wait for a breach of security.
- List the storm clouds on the horizon and how you may avoid or minimize their impact.
Moral: When looking to the future, see with your eyes wide open.
Source: www.BrianSolis.com Disruptive technology trends 2015-2016
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