Episode #41 Venice Beach Boardwalk and Marketing your Business

Are you a small or midsized business owner who knows that you need marketing, but doesn’t know where to start?  Is marketing a big, expensive “unknown” to you?  Join Rick and Brandon as they talk about one of Venice Beach’s consummate icons and how he may have used a marketing strategy to stand out from other street musicians.

1. Start by reducing your discretionary expenditures.
2. Design a budget based on what you can afford after reducing your discretionary expenditures.
3. Develop a marketing plan
   1. Do you have something to sell that your customer’s want?
      1. See how to create this unique product.
   2. Develop a basic marketing strategic plan.
      1. Issues
      2. Assumptions
      3. Vision
      4. SWOT
      5. Strategy
      6. Set up actions
      7. Set up metric accountability system

Detail of creating a strategic plan

Receive Our Podcast In Your Email Inbox!