Business Strategy: Don’t Replicate, Innovate
I remember back around 1990 when a film producer client told me about a great script of a kid who foiled robbers. I responded that it sounded like Home Alone. His eyes lit up and he said, ” That’s why it will be a hit because the Home Alone concept is so big now.”This meeting came back to me when I read Shira Levine’s article, What it will take to become the internet’s next big thing. It reminds me of so many copy cat product and services.
So many business persons set their strategy in the direction to replicate what a successful business person has already accomplished. That is not American Ingenuity. These businesses just ride on the coattails of the creativity of others.
 Competitive vs Competitor, Knowing the Difference Using the Southwest Airlines Story
Do you know that difference between the competitive intelligence and competitor intelligence? Does it matter, or is it just a play on words? Join Rick and Brandon as they use one of Seena Sharp’s books, Competitive Intelligence Advantage which can give you the small business edge that you have been searching for.
 Business Models: The Big Data Pitfall
When my youngest son Austin was in middle school, his small business enterprise was known as “the candy man.” He would go to the 99 Cent Store and buy about $50 of candy in bulk. He then broke them down selling them in small quantaties for $1-$5 in his small business. My favorite story is when he would approach the kids who were not strong in math. It went like this, “Hey, sell you 4 airheadsfor $6.00 ?” The kid pulled back, “No way, that’s a rip off?” My son would respond, “Ok, how about 3airheads for $5.00?” “
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Sincerely,
The LA CPA
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