Budgeting Archives | Page 5 of 8

How to Create a Successful Small Business in this New Economy, or How Old Shep Let Me Down

“Teach something to the 5th graders?” She said. “Like what?” I replied.

Thus the conversation between me and my son’s 5th grade music teacher began. It was true, my father was a Rockabilly recording artist in the 1950s, and even though I had played guitar since I was five (unprofessionally), I worked in the entertainment industry for years. But talk to an elementry school’s music class?

I bit my nails, and agreed.

The next week, I taught the kids to follow their hearts when choosing their careers. Of course, that was a long way off for fifth graders, but they dreamed, too. My method was to start out by singing an old Elvis ballad, Old Shep. The song spoke of a boy who had to put his sick dog “down.” The dog had saved the boy’s life when he was younger.

The song Old Shep was a tear jerker. I thought it would get the kid’s interest before I told them how to be happy, and successful in what they do for a living.

I was wrong.

As it turned out, I was the only one tearing up. Still, I got the message across: Follow your passion.

Mike Michalowicz’s article 5 Ways to Find Your Hidden Talents reminded me of my little talk. In the article he set forth five suggestions to find you hidden talents: Listen to Others, Determine what is easy, do what you enjoy, do what you like to talk about, and ask your friends.

I didn’t quite agree with all of his points. You may be better at something than your friends, but that doesn’t mean that you are passionate about it, or that it will help you start a great business.

Small business is a risk, but it should be one that you are passionate about. Nobody knows better than you, as to what gets your creative business juices flowing.

So, don’t ask people, ask yourself. What do you dream about as a small business? This was the third point that Mike suggested, but I would restate it as doing a small business what you most enjoy.

His second point was to determine what was easy. Sometimes that works, but usually if it is easy, then someone else has already tried it. The better advice is to find the Blue Ocean where competition becomes irrelevant. It may be easy, or it may be more challenging in your small business, but it will certainly set your small business apart.

What Mike was missing in becoming a great small business were two things: Do something that is economically feasible, and do something that will make your small business the best in the world. These two addional suggestions are stated in a book by Jim Collins in Good to Great. They were two of the three wheels in the secret to greatness. The third was already mentioned, passion.

As I have stated before, there is not a better time in the last 100 years to start a small business. But, the odds of a small business becoming great, are large. A business owner, or an employee must start with the three pillars if they are to be successful as a small business. Then have someone help you with a professional looking business plan whether you are looking for investors or not for your small business. The business plan will refine your strategy by showing your strengths, weaknesses, opportunities, and threats. Any new small business owner must look carefully at themselves before taking the greater risk.

Serving as a Volunteer? You Don’t Have To Wait for Heaven to Collect Your Reward

Every weekend, my wife and I drive to Malibu and saddle up our horses. If you are passing by, you may do a double-take. Looking closer, you would realize that we are dressed in park ranger uniforms equipped with a first aid kit, GPS, and police radio. Our mission: to patrol the National and State Parks assisting hikers, equestrians, and mountain bikers. In other words, we are the eyes and ears of the licensed rangers and are allowed to write off the costs of doing these patrols as an unreimbursed volunteer charitable deduction. Our tax proof is not only the receipts and expenditures, but a report by the National Park Service that logs every minute of our volunteering. So, if the federal government (IRS) wants to pester us about the deduction, they can argue with the federal government (NPS).

Are you volunteering for schools? Houses of worship? Boy Scouts? Your good deeds will not go unrewarded. Here are some tips:

You can deduct 14 cents a mile for the endless driving you do for an organization
Did you donate baked cookies? Save the receipt, you can deduct the cost of the cookies.
What about the washing of your scout uniform? Deduct it.
Manditory conventions for the organization (my grandfather went to them for the Masons).

To deduct any of these, you must have proof that you paid for them and a letter from the organization authenticating them as performed for the organization.

Charitable and governmental organizations are in a financial crunch, and need your services to help meet the needs of the public. In our case, the volunteers of the Santa Monica Mountains federal and state parks, saved the parks over $1.3 million in 2009. However, when serving the organization, don’t forget to claim your just reward by deducting it on your tax return.

Discuss you personal situation with a tax professional before making any decisions.

______________________________________________________________________________

IRS CIRCULAR 230 NOTICE: To ensure compliance with requirements imposed by the U.S. Department of the Treasury and Internal Revenue Service, we inform you that any tax advice contained in this e-mail (including any attachments) is not intended or written to be used, and may not be used, for the purpose of (a) avoiding penalties under the Internal Revenue Code or state tax authority, or (b) promoting, marketing, or recommending to another party any transaction or matter addressed herein.

Can You Grow your Business Social Footprint, without Putting it in Your Mouth?

You walk into a party and a sharply-dressed grey-haired guy (not me, I’m in my boxers right now) shakes your hand. Sporting a toothpaste commercial grin, he says,” Let me tell you about the value of owning a silver-plated casket!” You respectively try to talk your way out of it, but before you do, a slim red-haired woman, sporting a noticeable over-bite grabs your arm. “Hi. I’ve been feeling your energy from across the room, and there are past lives that want to surface in you…Make an appointment with me, and I will work them out for you at a discounted rate.”

Twitter is a cocktail party. When I scroll down on Twitter, I am always annoyed by those that just say, “Buy mine! Buy Mine!” They offer nothing that can inform me and help me. Why would I buy anything from them?

Others post words of wisdom (or at least they think they are), like “Is forever longer than always?–Dolly Parton.” How pathetic.

So, I welcomed the article How to Spread Your Business Social Footprint Around the Web by Josh Catone. Josh, who obviously has a social networking background graces us with a few good points on how to increase your social footprint, or profile.

Be Everywhere: Josh points out a good fact, but as business people, we only have so much time to spend hitting many of the social networks. I would suggest that a business person choose where they have the most impact and traffic. Then, you can use your employees, in a limited way, to social bookmark your site in various other networks. One hour per employee a week can make a big difference in your exposure.
Participate in the Conversation: This is my point above. Participate by being constructive and helpful. You will not find any of my blogs pitching the reader. The author should write to help and to display the author’s knowledge.
Share your expertise: As I said, show what you know. There is too much knowledge for any of us to know everything, so we are in this together building each other up to create a better society, and smarter business persons.

The points above are tactics to the strategy of growing your business. Don’t be stuck in the 20th century and ignore the web. I bet your competitors aren’t.

Small Business People Need is a Strategist, Not a Marketer and That Person is You.

About five years ago, a partner and I were interviewing a tech guy for a position in our business intelligence software firm. The prospect was pretty low key, and was not really very personable. At the fifteen minute point, he asked, “So, what role do you see me playing in the company?” I glanced to my partner, who allowed me to take the lead. Scooting up in my chair, I peered into his eyes. “Jim,” I said, “I think you would be a good fit dressed as a giant taco, twirling an arrow on Lincoln Blvd.”

Jim’s mouth dropped open as silence saturated the walls. Then, my partner couldn’t hold it back any longer and burst into laughter. The prospect had no sense of humor, we certainly couldn’t work together. We couldn’t afford a marketer, but we needed our employees to fill that gap with some positive communication skills.

Ivana Taylor touches on communication from a quantitative, as opposed to a qualitative point of view in 6 Reasons You Don’t Need a Full Time Marketing Person in AMEX’s Open Forum . She pushes the concept of hiring an outside marketing person, (obviously promoting her skill set).

However, resist chastising her for self-promotion, and try to pull some pearls of wisdom from the article.

You see, I agree with her, but only to a point. Frankly, there are so many resources on the web, that you can (as a small business owner on a budget) do your own marketing. You don’t need an inside or outside marketer, you just need to hire an outside consultant to teach you for a limited time.

This consultant should be well-versed in SEO and social networking. Once you understand these concepts, you should adjust your web page to leverage them. Such things as blog articles and news releases are just two of the tools that should mastered.

But every one is doing that, right? No. The field is wide open. Your marketing strategy should be to bring prospects to you. How are you doing that now? Word of mouth? Well, you better hope people are doing a lot of yacking.

This is not to say that you can carry it alone. There will be a day where you will grow so fast, and so big, that you may have to re-evaluate whether to bring in your outside web marketer back in. In fact, an annual meeting would be a nice “tune-up” once you bring your marketing plan.

In any event, as a small business owner, your strategy must always evolve with tactics that can be measured by some sort of metrics. Don’t throw money at your SEO/ SE education without determining what you want to accomplish. Then build the tactics to get there.

Congress Gives Small Businesses a 1099 Reporting Break

Congress is sending a tax bill to the President that will ease up the 1099 reporting requirements created by the Health Bill. The 1099 provision required businesses, charities and state and local governments to file a 1099 form with the Internal Revenue Service to report annual purchases from contractors above $600. The bill also would repeal the following:

Business payments of $600 or more made to a corporation;
Amounts paid in consideration for property and other gross proceeds for both property and services; and
Payments of $600 or more made to a service provider by recipients of income from rental real estate.

For more information see the Senate bill under Accounting today. The President is expected to sign it into law.

______________________________________________________________________________

Whether an Artist, or a Business, You can Write Your Own Story

When I was 15, I wrote a song for my girlfriend. She said the music was alright, but the lyrics (the inspiring, personal lyrics that revealed my love for her) sucked. Well, never the one to go down in flames, I got back at her….I married her seven years later(serves her right, and she’s still stuck with me 32 years later).

I enjoyed reading Mark Winkler’s article, You can Write Better Lyrics published in the April 2011 online edition of Music Connection Magazine. He laid out a laundry list for song writers that I adapted for business and strategic plans.

Come up with a great title: Like in a song, you need something short and sweet that can interest people. Some think the Executive Summary of a business plan fits the mold, but there is more. You should be able to recite an “elevator speech” in less than thirty words that spells out the proposition.
Be Specific: Winkler advises that lyrics should be specific to tell a story in a song. The same goes for a business plan, however, a lot of the specifics can be relegated in the accompanying financial statements and notes. You don’t have to tell every detail in the body of the plan.
It’s the Music Stupid: Just like a great set of lyrics will not save a bad melody, a great business plan will not save a bad business idea. Research the masses to see if your business idea will be accepted.
Writing is re-writing: One thing our business plans have done every time, if forced our clients to re-write some of their assumptions. Like in a song, when the dog starts to howl, or your friends struggle not to laugh, its time to rewrite.
What you say counts: Winkler advises your words to be golden droplets in the minds of those who experience them.
Step away from your piano and guitar: Just as the tune can stand on its own, so the business plan must pass the smell test. All the fancy footwork will not sway a savvy investor. Oh sure, there are those who can stomach any heavy metal song with a lot of distortion and Marshall amps, but the songs that live in the hearts and minds of the hearer need more. In your business plan, make sure you transfer your passion to the investor.
A song is not a poem: A business plan is not an MBA thesis. You are trying to convince people to part with their money. Dazzle them with brilliance, but don’t baffle them with bullshit.
Your lyrics must sing: So should your business plan, and it must not be a requiem.
Need I repeat–repetition of words: What message are you trying to convey about your new business? Is it the same thing that others have done? Are you creating your own blue ocean where competition becomes irrelevant?
Know your genre: There are many diverse rules in business. Are you a manufacturer? An e-tailer? What about a record company? You must know what is NOT working in these industries. As I said in a previous article, you must know the industry, and more importantly, know the target market. What are they clamoring for that the industry is not providing? What expensive service or good, is the industry providing that the target audience does not need?

Business plans and song writing require a set of skills. Most times you only have one chance to sell what you are offering. Make it count.

Starbucks: The Moby Dick of Beans

Many are unaware that “Starbucks” was Captain Ahab’s first mate in Moby Dick. Melville was brilliant. Ahab gets killed by the whale, and Starbuck, now free from his oppressive and compulsive amputee master, goes on to start a billion dollar coffee chain…only in America. (Was that how it ended? I don’t remember, I just remember Melville spending whole chapter describing various kinds of whales).

My wife alerted me to this Costco Connection (April 2011) article, The Big Four-oh. The article discussed the Starbucks (the coffee chain) CFO’s book, and his company’s metamorphosis to save itself. I found the following passage seemed appropriate:

“There is a wisdom that is woe; but there is a woe that is madness. And there is a Catskill eagle in some souls that can alike dive down into the blackest gorges, and soar out of them again and become invisible in the sunny spaces. And even if he forever flies within the gorge, that gorge is in the mountains; so that even in his lowest swoop the mountain eagle is still higher than other birds upon the plain, even though they soar.”
– Moby Dick, Herman Melville

This passage speaks of tactics, not strategy. For the record, strategy is “a plan, method, or stratagem for obtaining a specific goal or result.” Tactics are the maneuvers to achieve that strategic goal. In other words, strategy is the horizon, and tactics is the path to getting there.

The article does not speak of a bad Starbuck’s strategy, but tactics. In the article, the author says, ” But while the company was growing stores–and thrilling Wall Street with short-term results–it wasn’t growing a business. Costs weren’t being watched, supply chains broke down, shortcuts such as re-streaming milk crept into the operations and at times you couldn’t even smell coffee in a Starbucks, thanks to food…”

This is an area that we stress to our clients. Dreaming up a strategy is fine, but if your house is not in order where you can get reliable metrics, then you cannot tell if the gorge you are soaring in is leading you down to the pigeons, or keeping you up with the condors (well, eaglesis a better analogy, but I like California Codors since I watched two soar in the mountains while backpacking 25 years ago–there were only about 20 alive at the time).

If this is still Latin to you, then I suggest you buy a quick read, Achieving Strategic Alignment by Barry MacKechnie. I had lunch with Barry through an introduction by a Bernstein Growth Wealth Management superstar, Andrew Hicks. The book, which can be read in two hours (three for me), not only discussed strategy, but gave a play by play approach to tactics. In other words, the book illustrated how to break down your journey to baby steps.

I cannot stress this concept enough. Dreaming (or even strategical planning) without tactics, is about as effective as Captain Ahab’s desire to kill Moby Dick. If you choose to obsess about the whale, and not on the harpoon, you will just loose another leg.

Successful implimentation of a strategic plan occurs with one eye on the horizon and the other on your next step.

Breaking Tax News: IRS Provides Relief for Employer Healthcare Reporting

Under the Affordable Care Act employers are required to report the cost of employer-provided health care coverage on the Form W-2. Notice 2010-69, issued last fall. The initial act required employers to report this for 2011, and issued on W-2s mailed in 2012. In today’s guidance, the IRS is providing relief for smaller employers (those filing fewer than 250 W-2 forms). The requirement will now be optional for them at least for 2012 (i.e., for 2012 Forms W-2 that generally would be furnished to employees in January 2013) until further guidance is issued.

We currently struggle with educating large payroll providers like ADP and Paychex to conform to laws that were enacted 10 years ago. As tax consultants and business managers, this helped us a lot with our smaller clients.

For further analysis see https://www.accountingtoday.com/news/IRS-Offers-Guidance-Relief-Health-Coverage-Reporting-Requirements-57843-1.html?ET=webcpa:e1367:73200a:&st=email

______________________________________________________________________________

The IRS Loves Us! They Really Love Us! Read Their Warnings on Tax Scams

I have had some great experiences dealing with the IRS, especially when a client was present. One time I walked in with a client who was the daughter of a well-known actor. She actually resembled her father, too. The first thing the IRS appeals agent said was, “I have been a fan of your father for years!” I knew we had just won our case. In fact, within ten minutes we had agreed with the IRS agent on excellent terms.

Then my client start talking, and talking, and talking….I kicked her under

the table. Luckily, this stopped the vocal hemoraging before any real damage was done.

Even though the IRS is our adversary many times, they also put out some items trying to protect the taxpayer from unscrupulous people. The IRS 2010 Dirty Tax Scams listed areas where taxpayers can be screwed by someone other than the IRS. It actually is very informative:

Return Preparer Fraud: Unfortunately some tax preparers skim off their client’s refunds. Other preparers tell clients that they can get big refunds, and end up preparing a bad return that creates problems down the line. Check out your tax preparer. I have corrected many.
Hiding Income Offshore: This is a no-brain-er. Don’t play games. I turned down a client who wanted me to prepare financial statements for a questionable offshore insurance vehicle.
Phising: Anytime you get an email, phone call, or letter from the IRS, do not disclose any information no matter how threatening they sound. Call a professional to check it out. The IRS never calls for information like a credit card to pay taxes over the phone. Ask their permission to record the conversation and see how fast they hang up.
Filing False and Misleading Forms: The low income earned income tax credit is a favorite by schemers. The IRS is having a hard time tracking them down. Also, phony forms 1099 (OID).
Non-taxable Social Security and withholdings: I have not pesonally seen this.
Abuse of Charitable Organizations and Deductions: As a co-founder of FOLA (Foundation of Local Arts), I can tell you the IRS makes you jump through a lot of hoops for your 501(c) (3) letter. If you plan to star an organization, find a good tax lawyer.
Frivolous Arguments: Don’t listen to scheming ideas and constitutional arguments. Remember, taxes pay the courts. They are certainly not going to buy your argument that Congress does not have the right to tax.
Abusive Retirement Plans: Don’t over contribute to your IRAs, and have a pension professional help set one up for you.
Disguised Corporate Ownership: Nevada corporation and you live in LA? Sure, the California Franchise Tax Board is looking for you. The IRS wonders why, too.
Zero Wages: This is a new one to me. Using forms to correct W-2s and 1099s as a way of hiding income.
Misuse of Trusts: Private Annuity Trusts, and foreign trusts to deduct private expenses are fertile ground for the IRS.
Fuel Tax Credit Scams: If you run a business with vehicles, look out. Claiming an unreasonable amount will put you on the radar.

So, the IRS does have some value other than take your money. Tax scams will always be here, so arm yourself with professionals and don’t do anything without consulting us.

______________________________________________________________________________

Inventory Defined: Money Wasting Away

My wife likes “Pawn Stars,” on the History Channel. She watches the antics of Rick Harrison, the “old man,” “Big Hoss,” and my favorite, “Chumlee,” deal with people who bring odd things to sell them. One aspect these pawn stars consider in a potential purchase, is whether they can sell it. I really can’t tell by looking at the TV, but it seems there is a lot of inventory that sits in that shop. My interest always perks up when Rick speaks to the camera. Behind him are always the same four guitars. One of them looks like a vintage Fender Stratocaster. Now, I have been a Gibson man my whole life, but I would like to add a nice 1960s era Strat to my collection, depending on his price.

In any event, the guitars, and whatever the stars have on display, may be wasting money. It would be interesting to run metrics and see what the “number of days inventory ratio.” In other words, how long does this stuff stick around before they sell it? If your ratio is too high, you have tied up your working capital (or debt) in inventory. The longer inventory stays around, the less return your investment in that inventory.

In regards to inventory, I came across this article 9 Tips on Managing Inventory by Katie Morell. She gave some good advice on moving inventory. However, before you read her column think of another option spelled out in, The Long Tail by Chris Anderson. Chris analyzes Rhapsody Music, Amazon, and other such companies that avoid the “brick and mortar” set up, with inventory that is held by others, or is digital inventory.

Now, you may not have products that has to be stored, but is ALL of your inventory imprisoned in your brick and mortar building, or can you eliminate some by changing your business plan? If you can removal some line of inventory from your custodial care, you solve a whole host of issues: Pilfering, rent, utilities, security, insurance, etc.

Still, I would like to see if Rick is willing to sell that Strat at a discount. The longer it sits around, the more money he loses.