Seinfeld and the Art of Consistency

Rick_E_Norris_An_Accountancy_Corporation_Seinfeld_And_The_Art_Of_ConsistencyA couple of decades ago, I worked on a client who was one of the first TV Producers to land a very lucrative syndication deal.  He was a very talented person who wrote, composed, and created.  He was very consistent in his endeavors and it showed.

I enjoyed reading about “The Seinfeld Strategy” in Kevin Eikenberry’s Leadership Tip.  He states that Jerry Seinfeld consistently earned tens of millions of dollars each year for over a decade by doing just one thing…being consistent.  He wrote every day.

Whether you are an artist, a business person, or both, that is truly a well-kept secret.  What is a better secret is that if you chisel away, instead of having to jackhammer your daily routine, you will persevere and enjoy the journey.  Too many try to push too hard, too fast, and burn out.

From a business perspective, if you build a daily routine, you will build results.  The routine can be as simple as writing an article like this one, or developing teaching videos that display your expertise.

Even a CPA can learn from this in the accounting profession.  There is a lot of experiences that a CPA can share that others can benefit by because we are usually the hub of a business, professional, and even an artist’s life.

So, what is your routine, and are you leading others by doing it?

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