Pacific Ocean Park was built in 1958 on Santa Monica Beach, California to compete against the new area sensation, Disneyland. It was to be a new type of theme park, but much closer to Los Angeles than Disneyland. Was it different? Join the fun with Rick and Brandon as they tell stories of P.O.P. and other Southern California amusement parks during the 1960s. Take-away some tips from the amusement park’s history and apply them to your business and personal careers. As an added bonus, their story draws an analogy between P.O.P.’s “house of mirrors” to the current employee vs independent contractor issue.
- Compete on your turf and try not to emulate others
a.Fight to Mars vs Disney Rocket to the Moon
b. Ocean skyward vs Disney Skyway to Tomorrowland
c. Union 76 vs Disney Atopia
d. Roller coaster Matterhorn and Tinkerbell
e. Safari Dark Ride vs The Jungle Cruise - Diving bells: Try to look at your assets differently focusing on what the consumer is missing
- House of mirrors: Don’t cut corners legally like hiring independent contractors who are really employees
- Don’t POP your bubbles of success. Compete on your own terms and don’t cut corners creatively or legally to get to your ends.
