What’s more important in life than health? Did you know how the modern-day fitness craze begin? Brandon and Rick tell stories of the late Jack Lalanne and his business strategy to become the legendary “godfather of fitness.” Hear how Jack Lalanne “exercised” a Harvard business theory, the Blue Ocean Strategy, forty years before it was invented. Learn how you can swim in your own “blue ocean” to improve your business and personal careers.
- Think in the terms of Value Innovation. Kim and Mauborgne:
- Don’t think of increasing your value with just little things which just “fine-tunes” what you are offering. Produce value
- Jack Lalanne saw the value of providing a service that would improve the lives of these who follow him. He didn’t just focus on the need to exercise but the desire for people to lead happier lives.
- In other words, it wasn’t about HIM, but about YOU.
- Don’t innovate without presenting value. As Kim and Mauborgne say, “Many times companies will innovate but only amount to laying the eggs that other companies hatch.”
- Don’t think of increasing your value with just little things which just “fine-tunes” what you are offering. Produce value
- Break down market boundaries
- Don’t limit yourself to the logical marketplace for your business or your personal skills.
- Jack Lalanne just didn’t focus on opening a gym, which many copied, but a holistic approach to fitness
- Wrote and spoke of the proper diet this competing with any health food industry, if there was one in the early days.
- His application enhanced his reach
- Using a TV to extend the personal relationship.
- Picking a time of day when “home-makers” were able to view him.
- As stated in our P.O.P. podcast, DON’T COPY
- Shift your focus from your competitors to alternatives of providing for your customers or potential employees.
- Jack Lalane didn’t imitate boxing gyms or workout studios by making the next best gym.
- Try to consider ALL of your personal skills, or Business skills even if they seem irrelevant at first.
- Jack Lalanne made the personality of a motivational speaker a requirement for future trainers.
- Where many trainers would see their increased age as a detriment, he constantly used himself as an example as he aged by doing extraordinary feats.
- Jack Lalanne just didn’t focus on opening a gym, which many copied, but a holistic approach to fitness
- Don’t limit yourself to the logical marketplace for your business or your personal skills.
