Weather large, mid-sized or small, many companies handicap themselves by doing the same ineffective things over and over. They run their Marketing and Sales teams like tires spinning on wet sand and rock. Worse off, these teams sometimes drive towards different horizons in their visions creating a very disjointed company. Join Brandon and Rick as they offer some remedies to these rocky teams in light of a 4-wheeling adventure in the San Bernardino Mountains, California.
Check out a sample video of us trying to get off the rocks!
- Design your vision from insights based on data.
- Conduct current customer surveys on the product and services you are providing.
- Talk and/or survey prospects at trade shows
- Determine if you have the right transformation sales and marketing team in place
- But culture in sales and marketing can be different….There must be respect and trust along with an atmosphere to work together as a force and not set up a stage for the blame game.
- Get upper management involved
- Conduct a strategy session just with your sales and marketing departments which is a component of your overall
- Must be done as a component of your overall strategic plan.
- Develop an action sheet that we have talked about in a prior podcast
- Marketing/sales vision
- Issue
- Task
- Who is responsible
- Timeframe
- Measure of success
- Design the initial tasks for a quick win
- Your action sheet should lay out measurable tasks that can be realized in 60 days.
- Each business unit and departments should have quick wins given to them.
- If applicable, promote these wins as part of your marketing to develop branding, and current customer relationships.
- Develop a periodic review meeting with heads every 90 days of where everyone is in the process and what obstacles they are encountering.
- Determine if personnel should be taken off the project, added in, or shift to another function.
- For sales, develop a real coaching program with feedback from the more granular level
- Extend the coaching (TA) relationship into the field with periodic conference calls and review of metrics.
- Investigate the usefulness in supporting Sales software as in Contact Databases. Make sure they enhance, and not burden your overall company structure.
- Investigate software and hardware enhancements.
