Do you know that difference between the competitive intelligence and competitor intelligence? Does it matter, or is it just a play on words? Join Rick and Brandon as they use one of Seena Sharp’s books, Competitive Intelligence Advantage which can give you the small business edge that you have been searching for.
- Check your external world, the changing marketplace which is basically, client demands.
- List what clients are REALLY looking for?
- List the services in your industry that clients are getting but not appreciating
- List the services that clients really want, but are not getting in your industry.
- List your competitors
- Direct
- Indirect
- Substitute competitors
- List your services or products.
- Are they at risk from:
- Being technologically obsolete?
- Environmentally unsound?
- Culturally unacceptable?
- Are other industries encroaching on you?
- Are they at risk from:
- Now that you have an idea of the current state of your industry and customers, look at some of the tools we spoke of in previous podcasts:
- How to do a strategic plan: The Strategy of Alfano the Great and How It Can Help You In The Tight-Rope Walking of Your Small Business and Career
- How to find your blue ocean: Jack Lalanne and his swim in the Blue Ocean Strategy
- Are you measuring success? How? See our podcast “The ‘One’ Key metric for success in your business and personal career”
Source: Competitive Intelligence Advantage, How to minimize risk, avoid surprises, and grow your business in a changing world. By Seena Sharp https://www.sharpmarket.com/ .
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