I remember around 1970 asking for a “stingray” type bicycle with a five speed stick shift and a slick tire. I was definitely leap-frogging my friends’ stingrays who lacked multiple gears. I nailed them on the hills. My bike was the early precursor of the multi-gear mountain bikes that cost up to $5,000 today. I was ahead of the pack, for a while anyway.
Last December, I wrote about the mobile payment strategy in Is Your Viral Strategy Becoming Obsolete? I asked the question of whether your strategy and tactics are being adjusted to accommodate the next horizon? If you were, you were ahead of the pack.
Well, I thought that the mobile payment strategy lead was getting smaller with Laurie Kulikowski’s article, Small Businesses Assess Mobile Payments. But then I read, “Intuit offers small businesses its GoPayment system, basically a credit card reader that attaches to a smartphone. The transaction can be downloaded into Intuit’s QuickBooks financial software for businesses.”
That was when I realized that she was speaking of old technology. She wasn’t offering the five speed bike, but the stingray with streamers. The new mobile payment strategy will not be the “clip on” payment device on your phone.
It will be your phone.
The new frontier will be the app that works instead of a credit card, not in addition to. Are you looking to be in the business front where a customer punches numbers on his/her phone to buy your item? In that case, mobile payment strategy takes on a whole new name.
Design a research strategy to keep a head of the pack. A mobile payment strategy may be that little tactic that pushes your business in the lead, for a while anyway.
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