Podcast #60 How to Use Social media without being anti-social

Podcast Episode

Are you a small or mid-sized business owner who struggles with social media? Do you know how to tap into the massive growing public that uses it? Rick and Brandon talk about the latest social networking trends for businesses, what new tools are out there and how you can take steps to benefit from them. They will be using some of the findings in an article: 5 Trends that will change how companies use social media in 2016 by Ryan Holmes

 

5 Trends that will change how companies use social media in 2016 by Ryan Holmes

https://www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016

 

takeaway_logo_dark (1)        ( Download the Take-Aways!)

  1. List 3 ways your company communicates over the internet, and the problems you are encounter.
  2. Look at Slack and Facebook at Work. Will these products solve any of your problems?
  3. Make a list of employees that use FaceBook regularly.
  4. Give an incentive for volunteers that will want to promote the business products and news.
  5. Check out the cheaper social advertising like FaceBook and Twitter.  List the content and schedule of constantly promoting your business on those and maybe other sites.
  6. Create some simple videos using your smart phone from how to do something to promotions.  Make sure to put your contact information on the video.

Moral:  Don’t be left at a rest stop on the Information superhighway watching your competitors pass you by.

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