Episode #29: Standing out from the Crowd in Crowdfunding

Crowdfunding has opened up new doors for businesses. More and more start-ups and existing businesses are learning how to bring their visions to fruition using this financial vehicle. But is it right for you? Have you wondered how crowdfunding works? Join Brandon and Rick as they look at crowdfunding but from a strategic point of view.

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1. Build your vision
   1. See our Walt Disney podcast on building on your core competency
   2. Clearly define your product, your brand.
2. Create a professional-looking video that tells your story and how your product or service will benefit the consumer.
   1. If you have trouble with this, see our podcast on the blue ocean strategy and focusing on the consumer.
   2. The video must state a call to action.
3. Establish what the crowdfunding donor will get in return. Make sure it is worth their investment
   1. Have levels of donation and returns
4. Create a business plan
   1. Include your bio, and the bios of your professional and executive team.
   2. Show 5 years of financial statements and a cash flow for the first 12 months.
5. Choose your crowdfunding vehicle based on cost, reach and analytics.
6. Create your sub- strategies (working backwards)
   1. Email strategy
      1. Compile your lists
      2. Compile your message
   2. SEO strategy
      1. Create your social networking sites
      2. How will you publicize your message
   3. Marketing strategy
      1. Pre-launch strategy
      2. Create you webpage
      3. Create your video message
   4. Timeline strategy
      1. Overall strategy of what to get done and when
      2. Heavy emails first and last five days over the 30 day life

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