The Band “Kiss” FaceBook and Twitter Strategy Case Study…Old School

 

Rick_E_Norris,_An_Accountancy_Corporation_The_Band_Kiss_Facebook_and_twitter_strategy_case_study_old_schoolChances are, if you are reading this article, it is because you found the link on  a social network like Facebook and Twitter.  However, the strategy dicussed in the following article will probably be obsolete within a year…bummer.  Music Think Tank published a cool article How to use Facebook and Twitter on your Official Website using “Kiss” as their case study in using such social networks.

However, there is a major point that I disagree in the author’s strategy.  He set up Kiss’s Facebook with the idea to bring everyone back to Kiss’s web page.  That is old school.  Today, if you want to impress people with your skills and knowledge, you link everything to your BLOG. And that blog should be a page on your web site.

Why?  You link people to your blog to demonstrate your knowledge in a specific area.  Web pages are stagnant and not very interesting.  Blogs are dynamic and informative.  Secondly, just as I am trying to demonstrate in this blog, the blog topic should give the user free information.

Now, maybe a band, or an artist may not have anything to write in a blog, and their official web site is good enough.  But not for the rest of us.  You are an expert in something.  Share it with others and build relationships.

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